Organic Search refers to the way search engines find the most relevant match to a searcher’s query. Organic search results are driven purely by the relevance of the matches to the query words that the searcher entered, and are not influenced by any payments made to the search engine by search marketers. Google and Yahoo! provide organic search results, but so do many other search engines that you might not think of, including shopping search engines (such as Shopping.com) and specialty engines (such as Orbitz, the travel site).

Search marketers use many techniques to improve their site’s organic search results. These techniques are frequently referred to as search engine optimization (SEO). For some organisations, organic search is by far the least expensive of all search marketing techniques, but for others it can be frightfully expensive, demanding costly technology or content changes. Below are some basic steps for organic search:

Pages missing from the index cannot be found by searchers, so you need to get as many of your site’s pages into the index as possible. To get your pages indexed, most search engines send spiders to your site, but most shopping search engines require that you send your data in a trusted feed. If spiders are having trouble indexing your pages, you might need to make changes to your site so that they can succeed. No matter what it takes, you must get your content indexed.

You must figure out what words searchers are typing in. To discover the right keywords that you should target, you can do the work yourself through researching, hire a consultant to help you to do, or have the consultant to do it for you.

After you have deduced what people are looking for, you can tune your content to match. You have to update your content to match what searchers are looking for. To optimize your content, you can do it yourself, or you can hire a consultant to help you do it.

Sometimes these steps can be simple, but often there are so many approaches to improve organic search that decision making can be difficult, thus it will be good to hire a consultant if you do not have the experiences in do it. Feel free to contact us at admin@tncseo.com for free SEO consultation.