Buying patterns are constantly changing on the go, making the job of marketers challenging as they need to innovate and come up with different ways to reach buyers, making sure that are being heard. Rather than focusing on spamming EDMs or “one to many” advertising, marketers have to shift their focal point towards the exposure and awareness they need, to strengthen the bonds they have with buyers. The world today has integrated many technology such as social media into our everyday lives, revolutionizing from an information inadequacy to a world that is saturated with information.

With such abundance of information also bring about noise, which are the clutters and distractions that clouds the communication between you and your targeted customers. With all these noises, it is becoming harder for your message to be heard. If the message you are trying to bring across is not strong, it will either be overwhelmed by other noises or are being ignored by your target audience entirely as their attention is some place else – “Rapid growth of information creates a scarcity of attention” this is a concept of attention economics mentioned by social scientist Herbert Simon. He describes further that as more information is created, the thing that consumes information is attention. And he was not wrong. Today, this has affected the buyer’s purchasing process as they are only selective in hearing and responding to the messages that they are only interested in. Hence, marketing using the right channels to reach your target audience is important. To find our more on how to reach your target audience, contact us below.

What does a lead mean to any company? Many companies have their own interpretation of a lead, relying on their sales cycle. In a nutshell, lead defines generally as a qualified potential buyer who portrays a certain degree of interest when making a purchase of a product or service. While completing an enquiry form, buyers would often want some significant content where they cannot get access to.

Lead Generation can be split into two categories; inbound and outbound marketing. Forging and maintaining that strong relationship and providing a reliable CRM (Customer Retention Marketing) to make this strategy a more comprehensive one.

Here at TNC, we look at inbound marketing as paving a smoother path for promising clientele to locate your company. Before even making a purchase, we intend to create that initial perception into the preferred brand to choose from, and conclusively into converted leads and profits for your company.

The traditional approach any marketer would fall back to are some outbound methods such as cold calling, advertising, or even resort to trade shows to acquire their leads. These means no longer work or rather have a lower ROI in today’s futuristic world as we see. The buyer would be the one who takes control today. Referencing from the research done by Forrester, buyers are so much well prepared. They would research themselves, make some comparison between trusted brands and ask for a third party review before making a purchase. To be an effective marketer in today’s world, one must possess a strong and sturdy understanding of inbound marketing to magnify their lead generation.

An appropriate blend of engaging and informational content has to be forged together to develop a continuous relationship with your targeted crowd and spur their interest and curiosity. Ensuring that these content are being circulated to the proper mediums, such as if your buyer is spending majority of their time on your social media platform, then that is where most of your promotional content should be allocated to.

A website should be the main avenue for conversions. Retaining and adding engaging content to keep them browsing through sub pages within your site would increase conversion rates and offer free trials, demos, promotions for newsletter sign ups, or even likes on facebook to encourage potential buyers to register. Optimizing your site to cater to these marketing strategies would significantly aid you in gathering more data, not forgetting the design layout, content placement and structure. More data means another level of insights from your buyers. Which company wouldn’t want that? Respond to enquires and call to action at the quickest time so that browsers will be impressed by the prompt and responsive follow up you have.

High quality and unique content speaks a lot about the fundamentals you have on inbound marketing. We see content marketing as a marketing approach by devising and allocating appropriate content to the right target audience whom are interested, to incite curiosity, and get them highly involved. The intention is to encourage more call to action. Marketing campaign requires the finest content to propel its way from your various channels to reach the buyers. As long as it creates a strong impression to them, sharing will take place and the confidence buyers have on you will incrementally be built up.

High-quality content along with a strong dominance your web page has will be recognized by the various search engines. Doing it right the first time will reduce a significant amount of time as well. Differentiate thought leadership and promotional content. Companies are always providing promotional-related content, like which product or service is their best sellers or pushing their star products and offering lower prices as a promotion. By thinking like a buyer, and answering some of their biggest questions they have on a particular product or service, tapping from the expertise of current employees to answer to these questions. Keep this engagement you have your current subscribers or buyers ongoing and these will in return aid to augment your SERPS rankings. Offer the best informational answers internally to the public and differentiated opinions whenever appropriate. This will build authority and the public will want to link and share it naturally.

In the world we live in today, technology and social media has subconsciously integrated itself into our lives. By having various channels of social media and keeping them up to date is vital for any company. Buyers are much educated in their products and services as they have the whole internet aiding them and feeding information or reviews. Hence by having accounts with on trending social medias such as Facebook, Twitter, Google + or even instagram would allow any company to brand themselves and create the buzz to spur the audience. Keep engaging and respond as fast as you can to establish and build that trust you have with your customer.

Blog pages can be another avenue in converting potential buyers to customers. Readers who lands on your blog posts most of the time would have a certain level of interest to even wanting to land on your page. Hence provide information and a call to action button or form at the end to encourage or spur them to convert. If blog posts are done up well, clean and straight to the point with nice visuals, these few elements will be enough to pique their interest to check out your main site. Blog consistently to keep the readers coming back and the chances of conversion would increase significantly.

Outbound marketing is directly opposite of inbound marketing. A well formulated marketing mix should have an appropriate mix of various inbound and outbound marketing strategies pieced together. Outbound marketing is an approach where companies will advertise their products/services to the masses through offering of information even to buyers who are not interested. Hoping that there might be a slight chance to pique their interest and get them to convert. Call to action are prominent and quite conspicuous. These efforts will further hasten the process to those who already has the intention for purchase and give them the push to convert into a customer.

Every company has their own niche and industry hence, there is no one fixed strategy that can be applied to all. As a client with us, TNCseo, we will identify the appropriate channels that are the most effective in your niche and cluster them together for a more effective marketing mix. From there on, utilizing these specific mix of marketing strategies, we are confident to increase in exposure, viewership, shares, and ultimately higher conversions where you will reap the fruits of labor.

Pay-per-click is a paid advertising done online to appear on the top searches of search engines like Google, Yahoo, and Bing. Every ad will be payable upon a click made. Paid ads will appear above the organic search results on the first page and it is a faster approach if you are not ranking at the first page organically. Paid ads are much more targeted if buyers or potential clients are searching keywords that corresponds to the list of keywords selected. You will still be receiving leads, but the downside here is if you stop making payments the ads will not appear anymore. The more competitive an industry is, the higher the bid costs.

Display ads has an advantage over the ordinary text ads as they can rely on pictures, images, audio or video to convey a marketing message or promote a new offering or existing products. Display ads can come in various forms such as banner ads, Facebook ads, YouTube ads, or even Instagram ads. Depending on the demographics of your targeted audience, you select and strategized your ads to be placed on where you feel might outreach to new customers and where your existing buyers spend most of their time browsing at. Retargeting ads can also be a great channel as upon landing on your site, the browsers will be cookied with an anonymous code and while they are browsing through the net, the retargeted ads will be shown only to browsers whom have visited your site before.

Email Marketing is an essential in marketing campaigns today. Emails are being broadcasted out with the intention to build brand loyalty and trust with existing customers, or to create that brand awareness to new potential customers. Effective Email marketing should be disseminated to your own current database, or the same industry. Companies these day often “buy” or obtain databases without knowing where these contacts are from, and by blasting emails to these recipients, not all of them may be receptive to your emails as it is not intended for them. Readers might even feel annoyed or irritated by the fact that they are being spammed by email ads, messages, or promotions that they are not interested in. Not a good practice and definitely not targeted as well. Companies have these perception of taking chances, hoping that they may appeal to a group of readers within and convert them as well.

However, email marketing when used as a remarketing strategy is entirely different. Remarketing with the use of EDMs are a great way to segment your target audience into groups based on your strategies. Example, grouping them based on their buying journey: Some customers may enquire but not make any purchases yet. Another group can be only looking at your blogs for information, Some others had already made a purchase but have high potential of becoming a returning customer. Or even customers whom have not make a purchase in a long while. We could segment all these groups and create totally different emails based on where they purchasing journeys are.