Running a local business is not an easy job, you must understand that how much difficult it is to get global ranking through generic keywords. If you are running local clothing store then the word words used for clothing store will show up your business at top 50 rankings in the search engines.
A local SEO expert will always guide you to having a firm local SEO strategy and will make you believe that it is the best way to invest in business. Local SEO is very important for a business, no matter how big or small it is, to reach the desired audience in their own local area.
As Google is changing its search algorithms continuously to give its users better and more relevant results it is necessary to be updated with the new requirements in less time consuming way. In this article you will read how different businesses got success using the local strategies.
The restaurant chain and sports bar Buffalo Wild Wings made heavy investments in different advertising and marketing channels without seeing much variation in the results. So the business in their SEO attempt added Name Address and Phone Number (NAP) information on their website and also in their directories and local listings this came out with great results for the business.
The restaurant ranked number one in all of their local search queries according to their locations which lead to 132,000 addition leads by means of organic Google search.
The automobile dealership Cavalier Ford was facing the same problem of not getting enough attraction from their locality. The dealership contacted an SEO agency that conducted the site’s full audit. They found out that the web pages were not up to the local based keywords that they wanted to rank for.
To get the solution to the problem, the company focused on geo-targeted keyword research to better understand the top performing keywords. The business then made use of on-site keyword optimization along with developing geo-optimized landing pages. With the new modifications, the company found a rise of 119% in traffic, 144% of new visitors, 173% more page views and a boost of 47% in conversions.
The Los Angeles Institute of Architecture and Design, a private school teaching architecture and interior design were continuously landing on the second or third page of search engine results.
The school took a decision to invest in SEO marketing campaign through the use of citation building present inside the local business directories, location schema integration and the inclusion of Google Map. With the efforts, the school is now present amongst the top three because of their 11 major geo-targeted keywords.
The D&I Body Shop in Atlanta were not generating the kind of revenue the same businesses were getting inside the region. So they approached a local SEO team to execute geo-targeted organic SEO for business by focusing on the local keyword targeting and research.
Through the use of local SEO tactics which started in 2013 with keyword optimization, link building, local citation building and Google Maps inclusion led to a rise in more than 309% in organic traffic in about one year after.
A dental services provider Brian L. Britton reached out to a local SEO Agency and carried a single request that they bring in more local customers to his family based business. The team made use of an inclusive local SEO strategy which got an increase of 211% in the new traffic and got 158% rise in sessions in six months.
Every single of the listed business above had different sets of needs for their businesses. All the success was possible due to the implementation of the correct local SEO strategies. Where these strategies played an important role in the development of the companies they also helped them to secure higher rankings in the search engine. With the proper use of keywords and link building the companies started to see more visitors to the site and turning in more customers in the local area.
Successful SEO strategies implementation on a global basis is a hard thing to get by. Great success can be achieved if the businesses are willing to invest in the local SEO strategies. Every business no matter how much name it makes for itself is not a proper success until and unless it makes its name in the locality. Having popularity in the area where you work helps you to make day to day customers meaning an ongoing business.
Without the necessary local SEO strategy tools, it is impossible to attract the local traffic. Making use of the geo-targeted keywords on your site’s content can help you generate more traffic with more loyal and true customers within the region.