In order to lure in more organic traffic, what you need is your website to maintain higher search engine rankings. The problem many website owners face is the challenge of staying up to the continuous changes made to the SEO.

If your website is not compliance anymore then there is a chance for it to getting penalised and making its way to the ground for any progress it made. To get perfect alignment with Search Engines it is important for you to pick up your ranks in Google in such a way that they last longer with great results.

Here are some step guides that will help your ranking in Google without getting any risk of penalty.

In order to rank better in the search engines what you must learn first is to understand the current position of your website in the present day. Even if you are just starting out know that this is an important step for you. Get clearer understandings about the keywords ranking on your website; then check on the web page loading speed of your website to make sure that it is not discouraging people from surfing your website. Google Page Speed Insights and Web Page Test both are some great tools for understanding how quick your website is responding.

The age of the domain is quite important; the age of backlinks coming to your site might even keep more significance. Make use of these tools to check your website and know more about the specific areas of your site that need some upgrading.

If your website has been penalised due to the violation of Google policies, no matter how much efforts you put in on improving your search engine rankings you will get no traction at all. There are many tools available online to help you diagnose the unhealthy links for your website like Majestic, Open Site Explorer, or WebMeUp.

Go to your backlinks and look up for the sites that are causing harm to your rankings and all the possible links that are related to your site but are offline. By getting rid of these unhealthy links you will see a boost in the ranking of your website.

These links are commonly from the sites that have no traffic at all or are quite low in page rankings. Furthermore, these sites have an unnecessary amount of external links or are site wide links. Linkquidator and Monitor Backlinks are great tools for quickly recognising such links present on your website.

Once you are done removing all the unhealthy links that are hurting your website, it is time for you to carry out keyword research. In order to get better results in Google what you need is the advancement of your inbound marketing.

Go ahead and take a look at Google Keywords Planner, here you can look up for some fresh keywords or ad group ideas. Simply put in your primary keyword and you will be provided with a long list of related keywords and the amount of search on these keywords.

This is the very first information that is being given by Google to make you know accurately what your audience is searching for on the internet. One important key point to remember is that they top rated keyword is not always going to bring you the traffic as all your competitors are making use of it too. Look up for decent keywords having low competition.

This low competitive keyword is what is actually going to bring your website with loads of traffic and boost your website to higher rankings.

Now that you are well aware of the higher ranking and the low competitive keywords, you must learn how to put them to use. What is necessary for you is to make use of these keywords and mix them up with some new content. Get rid of that spun content and all the old articles what you must do is create some fresh or hire someone to create some new articles that are relevant to those keywords that you are using in your content.

At the end of the day, penalties are the consequences of our inappropriate actions or the violation of rules and regulation. The same way the online world is run by some rules that help you get the best of it and through their violation you get nothing at all. It is important to take proper steps when it comes to keeping yourself away from penalties.

The online world is a busy place and the businesses that work hard according to the set rules are the ones that taste the success in the end. It is important to go through the Google’s Webmaster Guidelines if you are doing it yourself or hired a professional SEO company in Singapore to help you out.