To every business, online reputation is one of the important aspect that make or break your business. But the sad truth is even with the utmost effort put into every job, very often we are not in control of how our customers feel and expect from our businesses.

Hence as your business grow, you will come across dissatisfied customers or at times or even competitors who leave behind crude and brand tarnishing remarks that aims to sway others away from using your products or services. And many times, these bad experiences and accusations may not even be true. However new customers who do not understand the full picture tend to produce a negative stigma or perception against your brand when they sees a negative remark or topic about your branding.

As much as we want everyone to see honest remarks and experience from existing customers, there are times, businesses have to take actions to make the situation better. The first thing most companies think of is hiring a PR agency to take care of it’s branding. However for many individuals or small business owners, this may not be something that within their budget.

The good news is, there is another alternative solution to manage your online reputation. TNC offers SEO services specifically to help push down websites with negative comments or remarks in search engines, reducing the chance of a new customer seeing the negative comment by more than 90%.

TNC SEO – we help companies to assess their online presences and reputations providing the most efficient and effective solutions to grow their businesses.

Simply because in today’s technological age, word travels really fast. One small tarnishing remark can potentially cripple your business the next minute. Taking out these negative content early can save you lots of trouble later on in your business. To know how much your brand is affected by these remarks, simply do a search on your own brand to find out where those comments and feedbacks are ranking. The higher they are the harder and longer it will take to push them down. So start asking yourself if you are facing any of the following problems below:

• Negative feedbacks/comments about you or your company?
• Unfair or malicious comments from influencers that are untrue?
• Fake bad experiences created by competitors posing as fake customers?
• Brand tarnishing content that potentially affects your branding with no proof?

If you are facing any one of these problems above, you may want to consider starting to remove and filter out these negative content early.

The first, aims to increase online visibility and reputation through creating positive brand mentions and conversations. This will help shape perceptions of influencers in the long run. But it doesnt stop there. Apart from creating positive buzz online, we will also use optimization strategies to filter out negative content to your brand. This second strategy involves optimizing several websites to push down and remove negative content.

1. Research & Analysis

We will assess your current positions in Google Search Engine Result Pages (SERPs) on keywords that you are looking to optimize to get an idea of the competition and degree of resources required.

We will also take a look at client’s current websites available for us to optimize. Generally, we will shortlist certain sites like client’s main website, social media pages: Facebook, Twitter, Linkedin, YouTube etc and directories to ensure there are enough sites to optimize especially if the bad reviews are occupying the top positions. We may also use our own websites in case there aren’t enough resources.

2. Optimization

Onsite optimisation

We will begin work on the on page seo for all our client’s websites. If client have YouTube videos, we will optimize those video pages as well. We will also look into all social media websites to improve on the relevance.

Offsite optimisation

Our off page strategies are divided into 2 categories: Link building and Link baiting.

• Link building

We will work on creating positive brand mentions in the areas like Q&A sites, forums, web2.0 social platforms, blogs etc. This will help to create positive buzz as well. Our link building method may take slightly longer to see significant results but it is safer and more effective in the long run.

• Link bait

This strategy requires more resources but provide significant results. It involves creating of “power pages” that targets high search volume keywords. They are a part of our content marketing strategies that generate very practical and actionable content to add value to our link creators. Successful power pages yields results many times faster than your typical content marketing strategies.

3. Reporting

Reports are generally sent every month but we do provide updates every week as well. We will send clients an update of the SERPs (rankings). Screenshots will be attached with comments on the current situation and actions we will take moving forward. Our action plan and strategies for the coming months will be shared as well.