The term SEO is commonly misunderstood when it comes to marketing. Due to misconception and misinterpretation over the past decade many small, mid-sized and large businesses have devalued the importance of this marketing strategy.

Talking about the importance of SEO then no doubt it is a reliable marketing technique that brings in guaranteed customers and leads. According to researchers, SEO marketing is the best strategy, to adopt for marketing, rather than print advertisements and TV commercials. The SEO is not any sort of magic rather it gives a business:

• Branding
• Credibility
• Higher Return on Investment (ROI)
• Overview of Customer Behavior
• Visibility
• Web Traffic

So basically SEO is a solid marketing plan that any type of business can adopt. To understand why a company needs SEO we will discuss:

When a person is looking up for your product on the internet you want to appear on the top of search engine searches for that person, but your motive behind this is not only to get a visit on your website; instead, you want them to purchase the services or products you are offering.

In order to generate a sale through search engine it is important to understand the customer behavior, now most of the people searching online don’t go for a single search and get done with it. Instead, they use multiple searches to finally get their desired product.

So why does this matter? Well think if you happen to appear in all the searches of the customer you will be gaining his/her attention, now your business will be in the sight of this person and he/she will start to trust you (as you appeared right in front of them every single time) as they searched online. The visibility that your business gets (in eyes of a person) is only possible through proper SEO marketing strategy.

People work on their instincts of “the higher the person is in ranking the more reliable he is”, they implement their psych on almost every aspect of life whether it is academics, purchasing goods and services, calling for a repairer etc. and the same goes for searching online. People trust the business more that comes higher at ranks in search engine, people don’t know about it consciously, but they really do it.

If we take an example of old times then on calling a plumber even you trusted the guy on the first page of phone book rather than the one on the fifth page. Customers don’t know it but higher rankings do make your business more credible in customer’s eyes.

SEO helps you to build a fair amount of valuable traffic; you can track this traffic through Google Analytics. The metrics and data are necessary to collect, as they help you to understand the behavior of customer like:

• How they search?
• What is the language they are using?
• How they Browse?
• What technology are they using?
• What region are they from?
• What time are they most active?
• Which days are they most active?

This data allows you to make better decisions regarding your strategies and business.

SEO, as we discussed before, gives your business visibility in the online world. This visibility can help you make customers. Why is it said that it is better to have a business in a crowded area than to have a shop on a deserted island? The answer is the more the human traffic there would be the greater the chances are for you to make sales. The same goes for online businesses the more the people will be landing on your website the more chances are for you to make sales.

Through SEO you get the insight on behavior customer and credibility this is what helps you to get web traffic on your website.

SEO provides you with high ROI because it only works on the need of a customer. The SEO comes into action only when a person is looking up for your business; it doesn’t interfere with customers’ other interest and doesn’t require any sort of convincing from your side that they need your product. The only convincing you have to do is to make them believe that the good or service they are looking for is best provided by your business.

SEO is the need of every online company whether they are interested in it or not. This is the only way a company can get its name out there to the potential customers or the customers who look up for their type of business. The SEO marketing strategy helps a company to know its customers better and helps the customer to build trust in a company. Moreover, SEO marketing strategy is the best technique any company can adopt to get known in the online world.

With the above-stated benefits of SEO marketing it is not optional for a company to adopt it, but instead, it is a necessity in order to grow. Free free to contact any of our SEO professional at TNC SEO Singapore for a free analysing of your business website.