Whether you are starting up a business or already have a business, a website is definitely a necessary platform to build your branding as majority of your target audience are spending a lot more time on the internet than in the past. Billboards, TV ads, email marketing, cold calling are slowly losing their marketing effectiveness over time. Which is why it’s crucial to start your online branding on the right path to attract the right crowd. In general, most people don’t like to be sold to. Hard selling nowadays will just get people annoyed but a website on the other hand, is able to convey your marketing message to your audience subtly in many ways.

So even before you go get someone to build you a website, you need to plan your own business funneling structure. Because if you are going to get someone to do that for you, it’s going to cost you a lot more. A good funneling structure will provide users a wonderful navigation experience and same time a well-controlled funneling structure will allows you direct your audience to the right landing pages for conversions.

I came across this info-graphic that talks about building a perfect landing page. This can be a quick reference for you when it comes to planning and designing your website structure. This info-graphic even tells you the different emotions associated with colors to help your website’s color scheme.