What KPIs and Metrics Should I Use to Measure SEO Success
- December 29, 2017
- Posted by: Arthur Tay
- Category: SEO

Search Engine Optimization (SEO) Metrics and KPIs are values used by marketing teams to measure the performance of their website for organic search results that help to grow your business by top SEO Company in Singapore. To understand the performance of their search marketing team orders truly, it is very important SEO metrics to measure and track changes over months. The analysis of the top performing pages, top converting keywords and your website to determine what areas need to be optimized for search can help.
Difference between KPIs and Metric
KPI is a short form for ‘Key Performance Indicator’, ‘Metrics’ could also be expressed in numbers or in ratios (% or percentages) and that means a metric that is used to learn your actual performance against your business objectives. So we really have ‘number metrics’ and ‘ratio metrics’. KPIs and Metrics should use to measure SEO success against your SEO objectives, which could be ranking number one (1) for the special business keywords on Google, increasing the time exhausted on the site, receiving more conversions and sales or building your subscriber directory.
- NUMBER METRICS: Page views, the number of visitors, number of sessions are number metrics.
- RATIO METRICS: Bounce rates, conversion rates are ratio metrics as they are represented in percentages or ratios.
Relevant KPIs for an SEO success
The success of your SEO is, what you’re really trying to achieve with your SEO campaign. Firstly, a higher volume of work necessary to greater competition and can take a long time before you really on track to give results. So, classify what the client’s business and its specific purpose. Measurable goals that can be expressed in numbers or percentages (%) translate that specific purpose. With the SEO success tie KPIs.
SEO Metrics and KPIs for Measuring Keyword Performance
Keyword Opportunity means to monitor in real-time and searches the opportunity for progress your search rankings by comparing current rankings to Google’s predictable search real traffic volume and competition rating. Top SEO Company in Singapore helps to learn more about how to track your Keyword performance. Marketable and Secondary keywords, Organic traffic, Number of impressions, Brand search traffic, Domain Authority (DA) and Page Authority (PA) etc. are the main focus for SEO success. The Following tips for KPIs and Metrics performance optimization with SEO:
- Web Analytics Dashboard
- Ad words Campaign Dashboard
SEO Metrics and KPIs for measuring Landing Page Performance Optimization: Landing Page success optimization means to increase conversion rate, and decrease bounce rate. SEO is important for landing page success optimization. SEO contribution is vital to ensure that it is an exact customer that is going to your landing page. The Following tips for KPIs and Metrics landing page performance optimization with SEO:
- Text headlines;
- Setting expectations;
- Pure Optimized HTML;
- Provide a Valuable resource to gain links;
- Reduced PPC cost etc.
SEO keyword clicks through rate means to evaluate how often your listings on the search engine results pages (SERPs) generate clicks compared the number of times your listing appears in search results.
SEO Metrics and KPIs for Measuring Visibility
SEO search engine visibility means makes it possible to compare the performance of different domains. Similar websites will provide you with the most value compared to competitors such as SEO visibility of the market environment and market trends in the growth of the objects to be easily identified. A number of Page Views, Increase in a number of sessions, unique sessions, Percentage of Returning Visitors are the main role for KPIs and Metrics to measure SEO success.
- Technical SEO
- Content Marketing and Optimization
- Inbound Links and Social Signals
SEO Metrics and KPIs for Measuring SEO Keyword Ranking
SEO Keyword Ranking means to measure and analyze your keyword rankings to drive search targeted traffic to your website and ranking over time. Top SEO Company in Singapore provides services like a strong website, SEO network, research keyword and evaluates your competition etc.
- Call to action long tail keyword less competitive;
- Call to action specific web content more targeted.
SEO Metrics and KPIs for Measuring Traffic
SEO traffic means the visitors move to your site by organic search way and the ranking of how much traffic your site gets compared to all other sites on the global internet hub. This KPI is incredibly useful for trust an eye on your SEO efforts, but it can’t be taken at face value. You can get the full picture of other SEO metrics and KPIs need to pair with the KPI.
SEO Metrics and KPIs for Measuring Organic Search Traffic
To make sure that you are getting a steady stream of unique visitors from organic search and simply better for delivering relevant traffic. Organic Search traffic monitor in real-time below key points:
- Click through rates;
- Link building metrics;
- Marketing return on investment
SEO Metrics and KPIs for Measuring Domain Authority, Engagement, Leads & Conversions
It means is used to determine the effectiveness of your link-building efforts by measuring the trust factor of your domain and .edu domain usually carry more authority than a .com or .net domain. Domain Authority web metrics link in the link building SEO metrics should be combined with a full view on the dashboard of your digital marketing performance. An average number of pages per session, Bounce Rates, Average session duration, Average Time Spent on a particular page, Social Action was taken, such as a Twitter share or a Facebook Like etc. is the vital measuring engagement and also leads & conversions for E-commerce, Service Website, Ad-sense Publisher and Blogger.
Lastly, Search engine optimization (SEO) is an interior part of any marketing team and the best way to measure SEO success is through SEO metrics created through analytics. This is any program that helps in gathering and analyzing data about website custom. Top SEO Company in Singapore supports your business to know about SEO KPIs and Metrics and helps to improve your business success.